Paint It Pink

All over the northeast in almost every small town there seems to be at least one beauty shop in a big brick building painted solid pink. A la:

Aside from being a kind of ingeniously simple marketing choice, the pink brick also serves as a homemade beacon of female energy. Don’t you feel it?! There was one shop especially that I saw that was on the smaller side but painted BRIGHT magenta, with a little sign saying “Becky’s Beauty.” If you’re at all interested in beauty shops as safe spaces for women you might like this book, Facing the Mirror by Frida Kerner Furman.

This innovative ethnographic study of a neighborhood beauty salon investigates how customers constitute a lively, affirming community of peers during their weekly visits…. These older, mostly Jewish women articulate their experiences of bodily self-presentation, femininity, aging, and caring pertaining to their lives within and outside Julie’s International Salon. This book explores the socio-moral significant of these experiences, which reveals as much about society as about older women themselves.

Yessssss please!


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